Validate your idea.
Fast and effective.

We turn your idea into a real offer, test it with real customers and tell you clearly: go, change or stop.

Book a call How it works

Why upvntr

For founders, professionals, innovation teams and anyone who wants to bring an idea to life.

Make your idea concrete

Business model, prototype, landing page: your idea becomes real.

Test before you invest

Check your idea before you put time and money into it.

Raise your odds

Real validation insights and ready-made assets give you a kickstart.

From idea
to decision

Most ideas fail because they are tested too late or not at all. We give you a boost from idea to execution.

Your idea
Strategy
Prototyping
Demand Test
Evaluation
Go-to-Market
Your
decision

Simple, effective,
practical.

Day 1

We set the goal
together

We discuss your idea, the hypotheses and the building blocks that move you forward.

Day 2 to 11

We build
and test

We build what your idea needs and put it in front of your target group.

Day 12 to 14

You get
the result

Results, all materials and a clear go, change or stop. Plus a debrief call.

Choose your package

Fast Validation

2 weeks
FoundersStartupsProfessionals

Real offer, real customers, clear decision.

  • Concept, positioning, landing page
  • Ad assets and a live 3 to 5 day campaign
  • Evaluation and decision report
Book a call

Custom Validation

Custom timeline
Innovation teamsCorporatesComplex products

Several test rounds, a prototype in hand, more depth.

  • Custom approach and timeline
  • Advanced prototyping, digital and physical
  • Regular check-ins
Book a call

upvntr compared

upvntr
DIY
Marketing agency
Scope
Flexible, from strategy to decision
As much as you manage
Ads and landing page
Speed
2 weeks
Months
Weeks
Effort
Two sessions
Very high
Meetings and briefs
Price
Fair fixed price
Time, effort, licences
Hourly
Result
Clear decision with data
Often unclear
Traffic, no decision

Examples

This is what a test looks like. Every one of our own ventures goes through exactly this process before we put money in.

PranoaBreath-coaching wearable "Stressed professionals will buy a wearable that coaches their breathing." Change
Starting point

An idea for a wearable that helps you breathe. No product, no website, no idea whether anyone would pay for it. The alternative: develop for a year and hope.

Approach

From idea to market test in two weeks: positioning and product design, a physical prototype for photos and video, a landing page with pre-order, five ad messages on Meta and TikTok, evaluation by click rate and buy intent.

Results

Demand is there and the key messages are identified. The price was too high for new customers. Result: change. Instead of a year of building, the product was adjusted in three weeks and is now in round 2, with data instead of opinions.

Audio newsPersonalised podcast "Commuters will listen to a daily, personalised news podcast." Go
Starting point

Personalised news to listen to. The open question was the channel: own app or WhatsApp. Building both would have taken months.

Approach

Landing page with waitlist, two ad variants for the two channels, five days runtime, comparison of sign-up rates.

Results

The content landed, almost all sign-ups came via WhatsApp. Result: go, WhatsApp-first. The app was never built, and the test numbers became the first traction slide for partner conversations.

Print productsPersonalised, printed "People will buy personalised print products online without ever holding them first." Go
Starting point

Two product ideas in the same field, personalised and printed. Unclear who buys, at what price, and whether social ads work as a channel.

Approach

Sample products as prototypes, landing pages with real ordering, three to four ad messages per product aimed at different target groups, evaluation by cart and orders.

Results

One product received paid orders during the test and launched as tested. For the second, the buyers were not the assumed target group but the people around them, buying it as a gift. Result: go with adjusted positioning, ad budget taken straight from the test numbers.

About us

Strategists, builders and operators. Not an agency, not consultants. We test our own ventures with exactly this process before we invest.

Rico Rieger
Rico RiegerPartner, strategy and demand testing, M.A. HSG

Responsible for strategy, positioning, landing pages and the test campaigns. Strategy consultant turned builder.

Joan Puig
Joan PuigPartner, prototyping and data, ETH Zürich

Responsible for prototyping, data analysis and evaluation. Biomedical engineer and data scientist.

Questions people ask

What kind of ideas is this for?

Digital products, physical products, services, B2B and B2C. Anything where a customer eventually has to say yes. Not a fit for deep-tech research that needs years before there is something to show.

What if the result is a no-go?

Then you just saved months and a five-figure budget. You keep the materials, the data and the learnings, and we tell you what would have to change for a second attempt.

Why do I pay the ad budget directly?

The ads are the test. Your budget buys real traffic and a clear signal; we set the right amount in the kickoff. You pay Meta, TikTok or LinkedIn directly: transparent, the accounts are yours, no markup.

How much of my time does it take?

About three hours: kickoff and debrief. We do the rest.

Do you work with corporate innovation teams?

Yes. Intrapreneurs and innovation teams use us to test ideas before they ask for a bigger budget. Framework agreements for several tests a year are available.

Who owns what you build?

You do. Landing page, ads, creatives, tracking, report. If it is a go, you can keep running the next day.

Want to know if your idea works?

Book a call 30 minutes. No pitch. An honest first read.